True Fan Tools
The golden rule
If you wouldn't appreciate a marketing tactic being used on you, don't use it on your fans.
Writing
True Fan Tools
Audit your fandoms
The tools for creating true fans are hiding in plain sight.
True Fan Tools
True Fan Fundamentals
Earning true fans is simple, but not easy.
True Fan Tools
Ecosystems of delight
Every true fan takes their own unique path through your world.
True Fan Tools
Consistent generosity, reliable delight
Being consistent with your creative work serves two purposes. Earning true fans, and keeping them.
True Fan Tools
Make a worthwhile promise, then keep it
We all strive to do "quality" work. But if your goal is to earn true fans, you'll need to completely rethink what "quality" means.
True Fan Tools
How to make your creations magnetic
Positioning is a bit like magic. When done right, potential fans will stumble across your work, and shout "hell yes!"
True Fan Tools
Creating true fans through radical specificity
Trying to make work for "everyone" is a one-way ticket to irrelevance.
True Fan Tools
It’s all about emotion
The game we're playing as creators isn't about "making good content." It's about making people feel something.
True Fan Tools
The ingredients to create true fans
Five simple questions that'll help you earn true fans in a noisy world.
Work In Public
Welcome to Ungated 2.0
I couldn't find a proper instruction manual for 1000 True Fans. So I'm spending the year 2021 writing one.
The Gatekeeper Myth
To be gated or ungated? That is the question.
Work In Public
On Commitment, Fear, and Publishing Consistently
Make the commitment to show up and publish consistently. Your fans—and your bank account—will thank you.
Adventures In Marketing Emergence
A story about how creative work spreads, and how a little bit of systems thinking can help us stand out in a noisy world.
Work In Public
Building the Perfect Membership Publication Tech Stack
Substack, Ghost, WordPress, Webflow, Oh My!